We’ve arrived into the digital era, where everything and everybody is online and digital marketing is a must. But having a mere presence online with a social media page or a website does not suffice. The zeal to drive in business from the world of internet must be there, in order to fully explore the immense potential of digital marketing.
From helping the local outlets of global franchises such as Barista to target the restaurant going crowd in the city of Visakhapatnam to generating leads for a steel construction company, Volta Green Structures, with a niche target audience, to popular boutique hotels such as Le Sutra, Alloy has helped brands not just establish themselves but also thrive in the digital world, by generating great leads that eventually resulted in business and by increasing the brand outreach.
We’ve, over the years, come to focus on a few very important things. For any businessman out there who would want to venture out to explore the potential of digital marketing, here are 5 things you MUST focus upon:
1. Concept Photoshoots for the Products:
It is important to realise that the internet is a fast moving world where the attention span of the user ranges to only a few seconds. It is thus, challenging to connect with the user and sell the product, in a span of seconds.
The solution? Make your product the salesman of your brand and let your product do the talking for you. Take a great concept photoshoot of the product, pictures that narrate the story and journey of your brand, to your audience.
Alloy has always believed in the age old adage that “Pictures speak louder than words.” We’ve dealt with a lot of concept photoshoots for our clients and have always used them to drive in leads and business for them.
2. Content Creation
People are always online and reading. Great content can therefore, help connect with the users and grab their attention. Blogs are a great way to engage the audience on social media.
But ensure that the blogs don’t just promote the business but also add some value to the customer. Users wouldn’t click on a random blog unless it adds some value to them by giving them some interesting information or narrate a story, which indirectly promotes the brand.
Some of the greatest blogs that have met with immense success have all been stories or information that wasn’t previously easy to get. For example, for a local restaurant in the city of Hyderabad, Alloy wrote a blog about the restaurant’s journey, the vision and a few popular delicacies served there. The blog got in traction and the orders of the dishes mentioned in the blog, increased.
Another example of great content marketing is to take advantage of a trend. For instance, Alloy wrote an in-depth analysis of the Government’s newly introduced INR 20 Lakh Crore package, and how it can benefit steel construction for a client from the industry. Such information adds value to the reader and is more likely to increase the brand engagement and connect across the target audience.
A website is a must for any business in this day and age. But most companies stop after getting a website done. Having a website is like having a child. You need to spend time on it and nurture it.
To explore the potential business online, your website must be optimised, not just in terms of its looks and feel, but also with its reach. A great website is one which reaches out to the target audience by itself, when they search for a similar topic.
Ensure that the website is updated time and again with blogs and keywords. Promote the website on social media, diverting the traffic to your site. Make sure Google Analytics is connected to the site, so that all the data can be tracked. This data is essential as it helps create a funnel for the business.
4. Social Media Presence
Just like with the website, while it is essential to have a presence on social media platforms such as Facebook, Instagram, Twitter, Linked in or Pinterest, it doesn’t suffice. One has to use the social media to his/her own advantage by pushing in engagement and the reach, driving in traffic with an aim to generate and convert leads.
A lot of content types go into social media including pictorial graphic designs, videos and blogs. While it depends on the type of business and the target audience to select the best content type, it is also important to mix and match the feed with various forms of content. This helps in keeping the online content related to the brand fresh and interesting to the target audience.
Over the last 6 years, Alloy have curated over 220 campaigns online, for the clients, that resulted in a ton of leads and business for them. These campaigns were planned offers, events or targeted lead gen Ads. This process is gradual though. Social media can be minted out successfully only with a thorough digital marketing strategy, that will be seen in the next point below.
5. Digital Marketing Strategy
A website and social media presence will work only with an effective and strong digital marketing strategy. It is important to understand that the process of generating business online is like a funnel approach.
The first step is to identify the target audience and find the most suitable platform. Post which it is important to catch the attention of this audience, using graphic content or blogs or videos, and to divert this traffic to the website.
Analyse the data and re-market the call-to-action for the business, to the people who have visited the site, increasing the chances of their conversion.
Alloy has always believed and worked on the funnel approach, refining it over the years. With a successful list of recurring clientele, we bring to the table a strong, experienced and innovative digital marketing strategy.
What matters ultimately is the amount of business generated and the Return on Investment (ROI). Brands and businesses that do not focus online or do not focus on generating business online, or even those who do not focus on the ROI, tend to lose a lot in this ever competitive world.