Zoomcar, the popular car rental service, as a branding measure, got a car decorated as a puppy in order to capture the pet loving market. This car was transported to Visakhapatnam, to be promoted in the city.
We tied up with a local NGO who dealt with Dogs and puppies and promoted an Event for dogs. The event, designed by us, was a small competition between the pet dogs, with the mascot as the car decorated as the puppy.
The campaign clicked and the event was thoroughly enjoyed by the participants. The air was filled with shouts of joy and happiness as the puppies had a lovely time jumping around in pre prepared tracks for them.
Each customer was given a small zoom car kit which included pamphlets and brochure about the brand, thus helping capture market share. It helped establish Zoomcar in the city, gaining entrance into the minds of the people.