Percolator is a restaurant competing with a lot of other similar competitors at the beach road. There was a quick requirement to win over the market at the earliest so as to sustain in the competition.
To increase the engagement on the social media page and also to generate walk ins, We came up with an online campaign where various clues were put up, whose answers were various dishes at Percolator itself. The people who guessed it right won the free dish on a minimum bill whenever they walked in.
Also, we came up with an event named Vizag’s Art Expo, where Vizag’s premium artists put up their work on display, for people to visit and experience art. The whole restaurant was filled with such art work, decorating it with the magical essence of Art. The people who walked in, got to know about percolator and were already impressed with its interiors. A cooking competition for common people was then conducted, connecting the chefs with the audience, providing that much more variety to the Menu. For Christmas, we came up with a Karaoke night, giving the people of the city, an exclusive opportunity at a Live Karaoke.
Through these and many more engaging campaigns, we were able to pull in the crowd to the restaurant, promoting it successfully in the city.