DesiVDesi is an e commerce store selling naturally made, healthy snacks, based out of Mumbai. Alloy has been associated with DvD since May’17, being in charge of designing the online campaigns and generating sales through the same.
We revamped their social media pages, including Facebook & Instagram, with daily Ads, promoted their products on Amazon, generating a huge amount of sales through aggressive social media marketing. Post identifying the USP, being healthy, Fat less food, we went on to show people how DvD helps them reduce their weight, when compared to their usual diet. We also showed people the various applications of these snacks, directly putting the applications in their minds, with innovative pictures of breakfasts, where the DvD chips were used with milk and so on.
FMCG is fast developing in the country and social media is playing a major role in the field, through promotions, since the entire target crowd is online now. It’s about reaching the right crowd the right way, using apt experience.