Digital Marketing agency

Looking to promote your business online?

If you’re on this page, you surely understand the potential of digital marketing and are interested in exploring it for your business.

And if you’re indeed looking to make use of this potential, read our EIGHT IMPORTANT points on how we can help you with your digital marketing:

  1. Digital marketing is for every business, be it B2B or B2C. The potential is immense.
     
  2. Over the last 6 years, Alloy has handled over 150 clients, curating more than 300 innovative campaigns using Social Media, across both B2B and B2C industries.

  3. Our specialty lies in laser targeting the audience, analyzing the existing business data, curating innovative campaigns, and content with one clear focus: Conversions.

  4. Our strength is the ability to fully utilize social media platforms to generate leads for your business. We’ve generated over 1000 valuable leads to our clients in the past 6 years.

  5. We’ve helped clients across different industries, with their digital marketing: Restaurants, Hotels, Construction & Real Estate, Corporate Services, E-Commerce, Technology and many more.

  6. Be it Lead Generation, Branding, Customer Engagement, we’ve done it all. Our team consists of experienced individuals and enthusiastic, fresh youngsters. You would thus get a bend of experience and freshness in your campaigns, helping your brand scale sizeably in the online world.

  7. Worried about the budget? We do not have a fixed budget. Our budget depends upon the amount of work required to be done and the value of your commodity, usually varies in the range of INR 15,000 – INR 60,000 per month.

  8. This is so because we promise and deliver a positive ROI always. And this comes with a money-back guarantee for the first two to three months.

As the world moves towards digital, so must marketing and advertising. Instead of running an Ad in a newspaper or putting up a hoarding like in the old days, now you get to control who sees your Ad, when, and how they interact with you! 

Help us reach out to you by filling the form below, so we can discuss your company’s digital marketing in detail:

 

Reliance Jio Marketing Strategy

Analysing Jio’s fast growth: A marketing perspective

Reliance Jio is one of the most talked-about companies at present. Despite the global economic slowdown due to the COVID 19 pandemic, Jio has only grown, attracting investors from far and beyond. 

Do you know that Jio, the four-year-old subsidiary of RIL, saved Reliance in the quarter ending March’20, by posting a profit that, together with the Reliance retail’s profit, nullified the huge losses in the petrochemical division, owing to the low oil prices? Jio has grown from being just a startup subsidiary of reliance on having its own identity.

What’s the secret behind such growth and success in just 4 years of operation? Other than the backing from Reliance, of course, we say, it’s their marketing that helped them scale so fast. 

Jio entered into a congested and tightly fought marketplace, dominated by experienced telecom majors such as Airtel, Vodafone, Idea, and many smaller companies. Today, the smaller telecom companies had to shut shop, Vodafone-Idea had to merge and are still looking vulnerable while Airtel is struggling to give a fight, as Jio rakes in subscribers each month and is about to become a debt-free company very soon. It is the world’s fastest-growing telecom company.

For a thorough marketing analysis for your firm and digital marketing solutions, click here!

How did a new entry give major telecom companies a run for their money?

Understanding that providing quality calls at low rates at the beginning was difficult, Jio focussed their marketing on promoting data, offering free voice calls. 

Data used to be very precious. People were very wary of their internet usage lest they crossed the monthly 2 GB threshold, on average. Jio came out all guns blazing in this arena, giving unlimited data with free calls at very low prices.

There’s no better branding than the word “Free.” 

Everyone loves freebies and that was also one of the reasons Jio got in so many subscribers in the first place. The huge discounts and offers Jio gave out helped them bite into their competitor’s market share. 

For a thorough marketing analysis for your firm and digital marketing solutions, click here!

Availability in Rural Areas!

Jio also made its availability felt in the rural areas, which haven’t been a major target for the telecom majors until then. While the industry focussed on the urban population, Jio explored the unexplored. The pricing also fits in aptly, providing free calls and cheap but quality data to the people in rural India. 

This signifies two things that Jio worked on that their competitors’ neglected, for years: The target audience and product shaping. It ventured out to provide a better quality of data at cheap prices to Rural India and utilized the potential market over there. It also stayed away from promoting calls and focus on data as the main product. 

From such a marketing perspective it is no surprise to see Jio’s growth. With such fast growth comes a higher valuation.

For a thorough marketing analysis for your firm and digital marketing solutions, click here!

The road after the freebies:

Freebies were of course offered to gain market share. Though Reliance has monetary assets, spending on freebies isn’t a permanent solution for any company. At some point, the charges have to be raised, margins have to be calculated.

The Indians crowd though, is known to be loyal to discounts and offers. Be it in the case of Amazon vs Flipkart or Uber vs Ola, it can be clearly observed that only discounts attract most of the Indian crowd. 

Thus, it was predicted by many an analyst, that Jio’s growth was temporary and would slow down once the rates increased.

But Jio didn’t stop there. When Alloy analyzed Jio’s marketing, we saw a holistic approach. At every stage of the promotions, the product was modified to bring in more subscribers. 

Though the freebies got them initial traction, they built upon that by providing content and other goods and services through online payments, etc, to acquire more organic customers. By organic, we mean customers who didn’t come through the freebies.

They modified the product, improved its quality, added more features to it which got them more subscribers – an approach that’s key to their immense and consistent success.

Their Average Revenue per User, ie, the amount a telecom company makes per user, has also gradually increased over time, asserting that the company is on the right path.

With the much-touted expansion into e-commerce, after a deal with Facebook, Jio is now all scale new heights. It shows that Jio’s ambitions weren’t limited to data and telecom sector, but were much beyond, venturing out to e-commerce, technology and more. 

Mukesh Ambani has gradually transformed Reliance Industries into a technology company, from a B2B company to a B2C company. 

To analyze your firm’s marketing strategies and business solutions or to design innovative campaigns for your company, reach out to us here

For a thorough marketing analysis for your firm and digital marketing solutions, click here!