Canva App and its Brand Positioning
We’ve all come across amazing designs on social media. Ever wondered how such designs are possible? Of course, behind each such creative design is a full fledged design team that works hard to produce such creative results.
But smaller businesses and startups often cannot afford to have such expensive and highly paid designers work for them. So how do we get around this problem? This is where Canva comes as handy.
Canva is a user friendly website and mobile application that can be used by people to design, edit, and create visual content for social media and other purposes.
Simplifying the process of designing
A few years ago, it was difficult for people to design and create their visual content for their social media handles or sending out e-invites. It was a job for professionals. People with professional skills were hired to create designs and edit visual content. The whole process was complicated.
Why not make an application that makes it easy for the masses to edit and create simplistic designs on their own? By following simple steps you can create artistic design templates for your projects, social media accounts, or internship, on Canva. There are pre designed templates you can choose from and work on, to customise according to your brand’s colours.
How has Canva positioned itself in people’s minds?
Canva has become popular in no time. Users love how the app simplified the process of creating new designs. Anybody from a professional designer, to a design student or just someone who likes to design as a hobby, can use its app.
The app unlocks the creative potential of its users and gives them a chance to learn and try something new. The app has good quality images that make the content of its users classy and aesthetic.
Many social media influencers have downloaded this app on their phone to organise and make their social media accounts attractive. This app can be installed on both phones and laptops for convenient use. Other than social media influencers, it has also been proven to help budding entrepreneurs and startup companies looking forward to designing and creating their own business logo.
Did you know that Canva recently raised $60 Million, taking its valuation to a whopping $6 billion?
Features of Canva application
Apart from its ease of use, there are some primary features that set Canva apart from its competitors. The 3 main features we find that distinguish Canva are:
1) Accessibility- Canva was created to have an open audience. A specific target audience was not selected because the aim of this app was to be accessible to anyone anywhere. Its extremely good UI and creative templates ensure that people from all backgrounds can use it with ease.
2) Editing options- The app has numerous editing options like- adding images and texts, creative design grids, stickers, photo frames, etc, much more than other competitors in the field. Plus, the number of templates offered, which are updated regularly, are beyond any such app or website.
3) Enhancing creativity- Canva lets you discover the full potential of your creativity. It lets you harness your ideas to make new and good content that can help you identify and work on your inner designer self.
Canva isn’t the only such website or app in the space for designs. Easil, Adobe spark, Picmonkey are some, to name a few. But one of the main reasons Canva is so popular right now is due to its excellent marketing strategy.
They focussed on a product centric marketing strategy. What edits should they do with Canva that would make each user recommend it to 10 others? This approach has ballooned their word of mouth marketing and generated lot of users over time. To remain on top with changing times and trends, they keep making regular updates to the interface and the content.
If you’ve the money and less time, we recommend you to outsource your digital marketing to an agency such as Alloy. But in case you’re short on budget, hustling and getting the work done by yourself is the only way out. And that’s where Canva really helps!