Digital Marketing agency

Looking to promote your business online?

If you’re on this page, you surely understand the potential of digital marketing and are interested in exploring it for your business.

And if you’re indeed looking to make use of this potential, read our EIGHT IMPORTANT points on how we can help you with your digital marketing:

  1. Digital marketing is for every business, be it B2B or B2C. The potential is immense.
     
  2. Over the last 6 years, Alloy has handled over 150 clients, curating more than 300 innovative campaigns using Social Media, across both B2B and B2C industries.

  3. Our specialty lies in laser targeting the audience, analyzing the existing business data, curating innovative campaigns, and content with one clear focus: Conversions.

  4. Our strength is the ability to fully utilize social media platforms to generate leads for your business. We’ve generated over 1000 valuable leads to our clients in the past 6 years.

  5. We’ve helped clients across different industries, with their digital marketing: Restaurants, Hotels, Construction & Real Estate, Corporate Services, E-Commerce, Technology and many more.

  6. Be it Lead Generation, Branding, Customer Engagement, we’ve done it all. Our team consists of experienced individuals and enthusiastic, fresh youngsters. You would thus get a bend of experience and freshness in your campaigns, helping your brand scale sizeably in the online world.

  7. Worried about the budget? We do not have a fixed budget. Our budget depends upon the amount of work required to be done and the value of your commodity, usually varies in the range of INR 15,000 – INR 60,000 per month.

  8. This is so because we promise and deliver a positive ROI always. And this comes with a money-back guarantee for the first two to three months.

As the world moves towards digital, so must marketing and advertising. Instead of running an Ad in a newspaper or putting up a hoarding like in the old days, now you get to control who sees your Ad, when, and how they interact with you! 

Help us reach out to you by filling the form below, so we can discuss your company’s digital marketing in detail:

 

Canva for Graphic Designs

Canva App and its Brand Positioning

We’ve all come across amazing designs on social media. Ever wondered how such designs are possible? Of course, behind each such creative design is a full fledged design team that works hard to produce such creative results. 

But smaller businesses and startups often cannot afford to have such expensive and highly paid designers work for them. So how do we get around this problem? This is where Canva comes as handy. 

Canva is a user friendly website and mobile application that can be used by people to design, edit, and create visual content for social media and other purposes. 

Simplifying the process of designing

A few years ago, it was difficult for people to design and create their visual content for their social media handles or sending out e-invites. It was a job for professionals. People with professional skills were hired to create designs and edit visual content. The whole process was complicated.

Why not make an application that makes it easy for the masses to edit and create simplistic designs on their own? By following simple steps you can create artistic design templates for your projects, social media accounts, or internship, on Canva. There are pre designed templates you can choose from and work on, to customise according to your brand’s colours. 

How has Canva positioned itself in people’s minds?

Canva has become popular in no time. Users love how the app simplified the process of creating new designs. Anybody from a professional designer, to a design student or just someone who likes to design as a hobby, can use its app. 

The app unlocks the creative potential of its users and gives them a chance to learn and try something new. The app has good quality images that make the content of its users classy and aesthetic. 

Many social media influencers have downloaded this app on their phone to organise and make their social media accounts attractive. This app can be installed on both phones and laptops for convenient use. Other than social media influencers, it has also been proven to help budding entrepreneurs and startup companies looking forward to designing and creating their own business logo.

Did you know that Canva recently raised $60 Million, taking its valuation to a whopping $6 billion? 

Features of Canva application

Apart from its ease of use, there are some primary features that set Canva apart from its competitors. The 3 main features we find that distinguish Canva are:

1) Accessibility- Canva was created to have an open audience. A specific target audience was not selected because the aim of this app was to be accessible to anyone anywhere. Its extremely good UI and creative templates ensure that people from all backgrounds can use it with ease.

2) Editing options- The app has numerous editing options like- adding images and texts, creative design grids, stickers, photo frames, etc, much more than other competitors in the field. Plus, the number of templates offered, which are updated regularly, are beyond any such app or website. 

3) Enhancing creativity- Canva lets you discover the full potential of your creativity. It lets you harness your ideas to make new and good content that can help you identify and work on your inner designer self.

Canva isn’t the only such website or app in the space for designs. Easil, Adobe spark, Picmonkey are some, to name a few.  But one of the main reasons Canva is so popular right now is due to its excellent marketing strategy.

They focussed on a product centric marketing strategy. What edits should they do with Canva that would make each user recommend it to 10 others? This approach has ballooned their word of mouth marketing and generated lot of users over time. To remain on top with changing times and trends, they keep making regular updates to the interface and the content. 

If you’ve the money and less time, we recommend you to outsource your digital marketing to an agency such as Alloy. But in case you’re short on budget, hustling and getting the work done by yourself is the only way out. And that’s where Canva really helps!

Reliance Jio Marketing Strategy

Analysing Jio’s fast growth: A marketing perspective

Reliance Jio is one of the most talked-about companies at present. Despite the global economic slowdown due to the COVID 19 pandemic, Jio has only grown, attracting investors from far and beyond. 

Do you know that Jio, the four-year-old subsidiary of RIL, saved Reliance in the quarter ending March’20, by posting a profit that, together with the Reliance retail’s profit, nullified the huge losses in the petrochemical division, owing to the low oil prices? Jio has grown from being just a startup subsidiary of reliance on having its own identity.

What’s the secret behind such growth and success in just 4 years of operation? Other than the backing from Reliance, of course, we say, it’s their marketing that helped them scale so fast. 

Jio entered into a congested and tightly fought marketplace, dominated by experienced telecom majors such as Airtel, Vodafone, Idea, and many smaller companies. Today, the smaller telecom companies had to shut shop, Vodafone-Idea had to merge and are still looking vulnerable while Airtel is struggling to give a fight, as Jio rakes in subscribers each month and is about to become a debt-free company very soon. It is the world’s fastest-growing telecom company.

For a thorough marketing analysis for your firm and digital marketing solutions, click here!

How did a new entry give major telecom companies a run for their money?

Understanding that providing quality calls at low rates at the beginning was difficult, Jio focussed their marketing on promoting data, offering free voice calls. 

Data used to be very precious. People were very wary of their internet usage lest they crossed the monthly 2 GB threshold, on average. Jio came out all guns blazing in this arena, giving unlimited data with free calls at very low prices.

There’s no better branding than the word “Free.” 

Everyone loves freebies and that was also one of the reasons Jio got in so many subscribers in the first place. The huge discounts and offers Jio gave out helped them bite into their competitor’s market share. 

For a thorough marketing analysis for your firm and digital marketing solutions, click here!

Availability in Rural Areas!

Jio also made its availability felt in the rural areas, which haven’t been a major target for the telecom majors until then. While the industry focussed on the urban population, Jio explored the unexplored. The pricing also fits in aptly, providing free calls and cheap but quality data to the people in rural India. 

This signifies two things that Jio worked on that their competitors’ neglected, for years: The target audience and product shaping. It ventured out to provide a better quality of data at cheap prices to Rural India and utilized the potential market over there. It also stayed away from promoting calls and focus on data as the main product. 

From such a marketing perspective it is no surprise to see Jio’s growth. With such fast growth comes a higher valuation.

For a thorough marketing analysis for your firm and digital marketing solutions, click here!

The road after the freebies:

Freebies were of course offered to gain market share. Though Reliance has monetary assets, spending on freebies isn’t a permanent solution for any company. At some point, the charges have to be raised, margins have to be calculated.

The Indians crowd though, is known to be loyal to discounts and offers. Be it in the case of Amazon vs Flipkart or Uber vs Ola, it can be clearly observed that only discounts attract most of the Indian crowd. 

Thus, it was predicted by many an analyst, that Jio’s growth was temporary and would slow down once the rates increased.

But Jio didn’t stop there. When Alloy analyzed Jio’s marketing, we saw a holistic approach. At every stage of the promotions, the product was modified to bring in more subscribers. 

Though the freebies got them initial traction, they built upon that by providing content and other goods and services through online payments, etc, to acquire more organic customers. By organic, we mean customers who didn’t come through the freebies.

They modified the product, improved its quality, added more features to it which got them more subscribers – an approach that’s key to their immense and consistent success.

Their Average Revenue per User, ie, the amount a telecom company makes per user, has also gradually increased over time, asserting that the company is on the right path.

With the much-touted expansion into e-commerce, after a deal with Facebook, Jio is now all scale new heights. It shows that Jio’s ambitions weren’t limited to data and telecom sector, but were much beyond, venturing out to e-commerce, technology and more. 

Mukesh Ambani has gradually transformed Reliance Industries into a technology company, from a B2B company to a B2C company. 

To analyze your firm’s marketing strategies and business solutions or to design innovative campaigns for your company, reach out to us here

For a thorough marketing analysis for your firm and digital marketing solutions, click here!

Digital marketing for businesses

5 things every businessman MUST do to promote their business online

We’ve arrived into the digital era, where everything and everybody is online and digital marketing is a must. But having a mere presence online with a social media page or a website does not suffice. The zeal to drive in business from the world of internet must be there, in order to fully explore the immense potential of digital marketing. 

From helping the local outlets of global franchises such as Barista to target the restaurant going crowd in the city of Visakhapatnam to generating leads for a steel construction company, Volta Green Structures, with a niche target audience, to popular boutique hotels such as Le Sutra, Alloy has helped brands not just establish themselves but also thrive in the digital world, by generating great leads that eventually resulted in business and by increasing the brand outreach.

We’ve, over the years, come to focus on a few very important things. For any businessman out there who would want to venture out to explore the potential of digital marketing, here are 5 things you MUST focus upon: 

1. Concept Photoshoots for the Products: 

It is important to realise that the internet is a fast moving world where the attention span of the user ranges to only a few seconds. It is thus, challenging to connect with the user and sell the product, in a span of seconds.

The solution? Make your product the salesman of your brand and let your product do the talking for you. Take a great concept photoshoot of the product, pictures that narrate the story and journey of your brand, to your audience.

Alloy has always believed in the age old adage that “Pictures speak louder than words.” We’ve dealt with a lot of concept photoshoots for our clients and have always used them to drive in leads and business for them.

For any help with a concept product photography shoot, contact us here!

2. Content Creation

People are always online and reading. Great content can therefore, help connect with the users and grab their attention. Blogs are a great way to engage the audience on social media.

But ensure that the blogs don’t just promote the business but also add some value to the customer. Users wouldn’t click on a random blog unless it adds some value to them by giving them some interesting information or narrate a story, which indirectly promotes the brand.

Some of the greatest blogs that have met with immense success have all been stories or information that wasn’t previously easy to get. For example, for a local restaurant in the city of Hyderabad, Alloy wrote a blog about the restaurant’s journey, the vision and a few popular delicacies served there. The blog got in traction and the orders of the dishes mentioned in the blog, increased. 

Another example of great content marketing is to take advantage of a trend. For instance, Alloy wrote an in-depth analysis of the Government’s newly introduced INR 20 Lakh Crore package, and how it can benefit steel construction for a client from the industry. Such information adds value to the reader and is more likely to increase the brand engagement and connect across the target audience.

Searching for good content writers or bloggers? Reach out to us and help us solve the problem for you! 

3. Website

A website is a must for any business in this day and age. But most companies stop after getting a website done. Having a website is like having a child. You need to spend time on it and nurture it.

To explore the potential business online, your website must be optimised, not just in terms of its looks and feel, but also with its reach. A great website is one which reaches out to the target audience by itself, when they search for a similar topic. 

Ensure that the website is updated time and again with blogs and keywords. Promote the website on social media, diverting the traffic to your site. Make sure Google Analytics is connected to the site, so that all the data can be tracked. This data is essential as it helps create a funnel for the business.

Looking for a great way to promote your site, or to even build a site? Fret not, Alloy’s here!

4. Social Media Presence

Just like with the website, while it is essential to have a presence on social media platforms such as Facebook, Instagram, Twitter, Linked in or Pinterest, it doesn’t suffice. One has to use the social media to his/her own advantage by pushing in engagement and the reach, driving in traffic with an aim to generate and convert leads. 

A lot of content types go into social media including pictorial graphic designs, videos and blogs. While it depends on the type of business and the target audience to select the best content type, it is also important to mix and match the feed with various forms of content. This helps in keeping the online content related to the brand fresh and interesting to the target audience. 

Over the last 6 years, Alloy have curated over 220 campaigns online, for the clients, that resulted in a ton of leads and business for them. These campaigns were planned offers, events or targeted lead gen Ads. This process is gradual though. Social media can be minted out successfully only with a thorough digital marketing strategy, that will be seen in the next point below.

Looking for innovative campaigns for social media marketing? Contact us now!  

5. Digital Marketing Strategy

A website and social media presence will work only with an effective and strong digital marketing strategy. It is important to understand that the process of generating business online is like a funnel approach.

The first step is to identify the target audience and find the most suitable platform. Post which it is important to catch the attention of this audience, using graphic content or blogs or videos, and to divert this traffic to the website.

Analyse the data and re-market the call-to-action for the business, to the people who have visited the site, increasing the chances of their conversion. 

Alloy has always believed and worked on the funnel approach, refining it over the years. With a successful list of recurring clientele, we bring to the table a strong, experienced and innovative digital marketing strategy.

What matters ultimately is the amount of business generated and the Return on Investment (ROI). Brands and businesses that do not focus online or do not focus on generating business online, or even those who do not focus on the ROI, tend to lose a lot in this ever competitive world.

For help with your Digital Marketing or for more info, reach out to us today! 

Sustainable products - electric cars - digital marketing

How to use Digital Marketing to promote Sustainable Products

With increasing pollution, population, and human greed, we are burning through the planet’s resources quicker than a Formula 500 race car. There is no doubt that sustainability is the way forward. Our collective goal should be to build a sustainable future. 

Countries across the world are taking a step towards sustainable development. India has been aiming for sustainable development by promoting renewable sources of energy. A great example is the clean energy initiative by the government, aiming to install 175 GW of renewable energy capacity by 2022. 

However, what’s more heartening to see the shift in consumer choices. More people are looking to shift towards sustainable, organic and healthy products, thanks to environmental awareness and campaigns. And thus, more companies are now trying to meet these demands by selling sustainable products. 

Solar rooftops are gaining popularity gradually. Organic farming is under demand as more people prefer organic food. Electric vehicles will soon be mainstream, taking over from the petrol or diesel run vehicles, given the amount of research and development going on in the field.

Having said that, the market for sustainable products in India is still young and small. So, if you’re a brand dealing with sustainable products and want to capitalise on the all that internet buzz around the area, how do you efficiently market your products?

Digital Marketing and Sustainable Products

With a huge chunk of people online, thanks to work from home, online streaming services, and social media, these products stand to gain a lot of traction from digital marketing, right now.

Here’s a list of things that all of us at Alloy put together, that have to focus upon: 

Educate your Audience

It is important to catch on the interest that sustainable products are gathering, to educate and reach out to a wider audience. Use platforms such as Instagram to good use to tell the story of your product to the people.

Stories are very effective in spreading brand awareness. Use good content such as concept photoshoot pictures that tell the story of your product to the world. These would increase your reach and capture the attention of users around the world. At Alloy, we believe in the old adage, “A picture speaks a thousand words”.

If your product comes under FMCG, make sure you’ve your presence on all online portals such as Amazon, Flipkart and more. This increases your brand reach and helps in Search Engine Optimisation as well.

For example, we’ve Bomb Cosmetics, who make handmade and environment friendly, organic cosmetics. If you check out their website, it’s full of pictures and content describing their prime goal of going organic, and how it can help one’s skin.

Get your custom made online strategy from Alloy. Reach out to us here.

Get in touch with environmentalists and influencers

There are a lot of environmentalists and influencers who stand for the firm cause of sustainable development. Get in touch with them and collaborate with them, to spread your brand’s awareness.

They should be more than happy to give a shoutout to your brand. Their followers would definitely be the ones into sustainable products. This would be your proper target audience. But do make sure before collaborating that the influencers’ engagement quality is high. We always advise our clients to analyse before all such collaborations.

Focus on collaborations on Instagram and twitter. Shoutouts on these platforms have proven to be very much valuable to brands.

Get your custom made online strategy from Alloy. Reach out to us here.

Make the big industrialists take note

Twitter is where you can connect with industry giants. Make a list of the big names in the sustainable product industry like Apple (Did you know that the latest MacBook Air is made of completely recycled products?), celebrities who retweet tweets on sustainable development like Ratan Tata and Anand Mahindra.

Follow their profile and engage with their updates by liking or retweeting and tag them consistently on your posts until they notice your brand. Once they take note and help by retweet or share, it always boosts up your reach.

To reach out to industry biggies is hard, but once you do, it will crate a huge spike in your brand’s growth. Twitter is by far the most effective way to reach out to them.

Get your custom made online strategy from Alloy. Reach out to us here.

Market on Google:

A lot of people look for sustainable and healthy products online through Google searches. People who are genuinely interested in these products and are most likely to be your customers are right now, researching about them on Google. 

In the world of online connectivity, companies should always try to reach out to people with a clear message and good, in-depth content about their sustainable products. This can be possible by focusing on optimising your search engine results. While Google Ads may seem like a good option to promote your products, they are expensive and aren’t advisable if your product pricing is on the lower scale.

If your product is on Amazon and if someone checks out a similar product, it’s more likely that Amazon would remarket these products to your audience on Google. There’s no need for you to spend on Google Ads unnecessarily. SEO is the more effective method.  

If your product’s pricing is on the higher range, you can surely afford to spend on Google Ads. One important thing to be noted is that the products of higher range, such as an electric car or a solar rooftop set up, have lesser competition on Google Ads. Get your presence here and make sure people read up your content as and when they search for similar keywords.

Alloy believes in the goals of sustainability and understands the need for environment friendly products. During these dire times of the COVID-19 pandemic, when the economy is strained, the one way to help the Indian economy is by buying more of Indian products.

To play our part in helping shape a post COVID, stronger India, Alloy is offering free marketing consultancy sessions with Indian sustainable product brands, with an aim to help startups and companies survive this tough time. In the sessions, we look forward to putting together our 6+ years of marketing experience, to come up with a customised, innovative campaign for you that would propel your brand’s growth. 

COVID 19 has hit refresh, allowing us to set our focuses straight. It is what we do now that would decide our future. A sustainable future with a healthy Indian economy certainly sounds beautiful. 

Get your custom made online strategy from Alloy. Reach out to us here.

Social media during COVID 19

The impact of Social Media during COVID 19 – On people & businesses

If the craze for social media was high before COVID 19, it has now reached a skyrocketing level. In the past month alone, social media traffic has increased by over 70%. Online streaming companies had to reduce streaming bitrates to avoid traffic congestion.

Since everyone is online and has an opinion on everything, social media feels clustered today. The impact of aggravated use of social media could be a boon or a bane; it depends on how we use it.  

During these trying times, when newspapers are being avoided, and not many people trust the national news channels on TV, social media is being used as a news source by people. The sheer increase in the circulation of fake news across the social media platforms is concerning, to say the least. 

For instance, a viral Facebook post advised drinking water every 15 minutes to flush out the virus in the system. Yet another post promoted drinkable silver as a cure. Both have been proven false, since. 

Having said that, there has not been a better time or situation for businesses to increase their growth. We at Alloy, handle the marketing for clients across different industries, including B2B and B2C businesses. We have observed that the cost per engagement and cost per click has reduced drastically. We’ve advised our clientele to focus on bringing up practical solutions and share good content online now, to increase traffic. 

For one of our clients, a steel construction company, we used LinkedIn to promote their new product of steel structures for quarantine facilities, isolation wards, and testing centres. This would help boost up India’s healthcare system, helping us in our fight against COVID 19. To take this forward, we had to catch the attention of high ranking government officials and industrialists. 

We connected with different people working with the Ministry of Steel and the Union Health Ministry on Linked In and Twitter, wrote them messages, and pursued them, along with running In-mail ad campaigns to the target audience. This helped us generate good leads for them that enabled them to take the projects further. 

We also found people on Twitter to connect with including industrialists such as Anand Mahindra or Ratan Tata and the official handles of the ministry, and tagged them frequently on our posts. We engaged with these profiles, so as to leverage the maximum effect of their audience, in an attempt to increase the organic reach. 

Entrepreneurs are also using the current situation to do something meaningful. Amit Jain, the founder of Mitti Ke Rang, a Pune-based women empowerment NGO, is a great example. As an avid networker, who loves making new connections, he has been traveling across India on a shoestring budget to grow his network during this pandemic by reaching out to people at the grass-root level. 

With everything under lockdown in the country, he realised  that the daily wage earners and labourers are the worst hit. Mitti Ke Rang, in conjunction with an NGO dealing with labourers, ran a fundraising campaign to raise INR 1 million. They raised it all in a mere nine days using just social media. Their first step was to ask people to contribute to their cause, and a lot of them pitched in because of their connection with Amit.

After the initial buzz died down, they started the INR 100 campaign, asking all their contacts to contribute only INR 100. With over 4000 contacts of Amit, it did not take them long before they became viral and achieved their target, with some paying more than INR 100. 

The success of the fundraiser is the success of humanity. Such positive news moves us and shows why this is a time to think “we” instead of “me.” It also shows us the immense power of social media and how, if put to good use, it can work miracles!

Businesses should come forward and utilise the immense potential of social media and online marketing during these dire times. But make sure the content you share is relevant to your target audience and that it creates a positive vibe to the user.

For help and support with your digital marketing, contact our team at Alloy. 

Ratan Tata using Social Media well

How top industrialists are using social media so very effectively.

We are in the age of the Internet, and social media is a real big deal. It is not only much easier to connect with your friends and family, but it is also so much easier to be heard by people. Everybody from a school student to the world’s top industrialists and politicians, are on social media. 

If you run a business and want to reach out to your customers, why look elsewhere? Be it a B2B business with a very niche customer base or a B2C company with a lot of people to target, the digital world has something in it for everyone. 

The first step is to identify your target audience precisely and then, to select the right platform to reach out to them. If you’re an e commerce store selling clothes and accessories, Instagram would be the go to platform for you. If you’re into real estate or construction wanting to target the corporates and the working people, Linked In might be a better option.

And if you want to reach out to the top brass of Government officials or the top industrialists, you still have a way, with Twitter!

Everyone out there is busy using social media to the best of their abilities. Here we’ve listed down a couple of example setters – two top industrialists who’ve inspired an entire generation – about how they harness the potential of social media. 

Anand Mahindra: The Kind and Genius Tweeter

The Chairman of Mahindra Group is probably one of the most social media active Indian executives out there. Like many international CEOs like Richard Branson and Marissa Meyer, Mahindra took to social media as early as 2009. His primary medium remains Twitter even today with a follower count of 7.7 M. In 2013, he ranked fourth in the ‘Top 30 CEOs on Social Media,’ and the reason is simple enough. His posts are engaging and varied. 

In essence, Anand Mahindra’s twitter profile seems like that of any other Twitter user and not resembling a brand’s. His tweets are not laser-focused on Mahindra Group’s activities. Instead, he uses his account to address current issues in the world effectively and reach out to his followers and audience. Not unlike Cyrus Mistry, he also tweets about his personal life and goals. Amidst all this, he still manages to occasionally retweet his employees and Mahindra Group’s tweets, which goes to show the true leader that he is. 

Ratan Tata: The Humane Instagrammer

Yet another Indian executive that rules the social media domain is Ratan Tata. This industrialist reached his 1M-followers milestone on Instagram last month with just 17 posts. Tata is someone who is famously known for his humility even before he joined Instagram in 2013. However, joining the social media platform seems to have a greater effect on his popularity and mostly because of the content he shares. A look at his profile, and you will know multiple sides of the Indian businessman. From the picture of his dog to sharing a heartfelt post on his grandmother, Tata has used the key benefit of social media (humanising a brand or person) to its maximum extent. 

Aside from the personal posts, his conduct on Instagram creates a flattering image of his that has a significant effect on his follower count and popularity. Just last month, Tata chose to take a stand against cyberbullying by defending a follower. 

Another great example of how social media helps to connect with people and create a personal brand image is the Twitter handle of MP Shashi Tharoor. His wit and humour, along with his ideas about social issues, have made him a sensation online. Not to forget, Late. Smt. Sushma Swaraj, who raised the bar of governance by reaching out to numerous people who needed help via her social media account when she was the Union Minister of External Affairs. The way they reach out to masses only teaches us how social media has a huge positive impact on people.

What can Businesses and Executives learn from them?

The top two industrialists in India teach us all something about social media, which is that nothing is impossible. In social media, all that matters is the platform you choose and the way you are executing your campaigns. 

Kevin O’Leary and Mark Cuban are prime examples of entrepreneurs who employ their social media presence to create brand awareness. 

Over the last 6 years, we’ve handled the digital marketing of many a client, across a varied industry spectrum of FMCG, E Commerce, Construction & Real Estate, Food & Beverage, HR & Corporates, Technology and so on. 


We came across the necessities to target different genres of target audiences, from students to tech freaks to corporates to industrialists. To achieve the same, we exploited a lot of these social media platforms. Not just through paid ad campaigns, but also through consistent tagging and strategic content placement, that helped us churn out the results the clients needed.

Along the journey, the one thing we learnt is that the key to gain a healthy ROI for your digital spend lies on three important choices alone:

  • Choosing your target audience carefully. The narrower it is, the better. 
  • Choosing the right platform to target your audience. 
  • Choosing the right content best suited to engage with this target audience. 

Whether you are a B2C business like an e-Commerce or B2B business targeting companies, or wish to reach out to industrialists like Tata and Mahindra, social media is the solution. If you’re looking at how to maximise your social media potential, contact us now! 

Are you doing social media marketing right?

In the age of Digital Marketing, Social Media has proved to be a powerful platform for brands to reach out to their customers. But how does Social media Marketing work? We all have come across ‘Google ads’ and ‘Facebook ads’ for promoting businesses. But are they really benefitting your business? 

The content you create plays a very important role, but strategising your social media presence is equally instrumental in engaging the audience with your brand. And it is not limited to the number of clicks on your ad or the likes on your page, but the amount of actual customers that it generates for you. 

Here are 5 ways in which you can analyse and enhance the effectiveness of your social media marketing for your business:

#1 The money spent:
If you are marketing a product/service on social media, there is a good chance that you are spending a sizeable amount of your profit on it. But is it giving you the desired results? Are you getting a sizeable return on your investment?

When it comes to social media marketing, it’s important that companies design a clear budget for it, with an expected ROI. As a general thumb rule, companies should spend 5-10% of their total revenue on marketing, out of which 35-45% should be spent on digital marketing of which social media should constitute 15-25%. It obviously varies with industry.

Calculate your ROI on the basis of how much you spend and how valuable each customer is for you. Some businesses have recurring customers and hence, the value of each one goes up. Whereas, some businesses are of the one time pay kind, where the value of each customer would be less. Depending on the factors, decide up on how much your cost per customer acquisition must be and hence, your ROI, and track your campaigns regularly around these numbers.

#2 Knowing your audience:
It is important to know your audience when pursuing social media marketing for a lot of reasons. Firstly, it defines the type of content that appeals to your desired audience.

Secondly, you need to choose the right platform for your brand. Platforms like LinkedIn and Twitter are more useful for B2B marketing whereas Facebook and Instagram are more suited for B2C marketing.

Tools like Google analytics help you track and analyse how users find and use your website. On its website, Google explains the system “helps you analyse visitor traffic and paint a complete picture of your audience and their needs, wherever they are along the path to purchase.”

#3 Customer enquiries on Social Media channels:
Is your target audience actually interested in what you’re selling? Picture yourself walking into an Apple Store to buy the latest iPhone. You would be asking the customer service executive about the features, cost and other queries related to the product before making the final purchase. Similar to this, people posting queries are the ones who are actually interested in your product and want to know more about it.

Tip: Audience is more engaged with the companies which answer promptly as stats show that 42% users posting queries want them to be answered within a duration of 60 minutes.

#4 Getting organic traffic:
Organic traffic is the opposite of paid traffic, which are the visitors who land on your page as a result of unpaid/organic search results. Google Analytics gives you a complete insight on the kind of traffic you are getting on your website on ‘Acquisition Overview’ page. You can also set the ‘date range’ to see a comparison of your business’s growth over time.
The more the organic traffic to your page or the website, the better it is for your business.

#5 How much is your traction?
Lastly, all the marketing tools are helpful when they produce the desired results. Has your brand’s social media presence increased the number of people who actually buy from you? The numbers in your balance sheet would ultimately decide the effectiveness of your Social Media Marketing. Always plan your campaigns on the lines of a good ROI and track them keeping this returns in mind.

Whether a business is running online or offline, its presence on social media has become a necessity. Many offline businesses like restaurants and boutiques are increasing their reach by engaging with their customers on different social media platforms. 
‘Restaurant Marketing’ has taken the food industry by storm and now every social media expert is commenting on how it is beneficial for restaurants. Social networking sites are acting as ‘e-word of mouth’ for these businesses. 

97% of small businesses use social media to attract new customers, but 85% of business owners don’t know what social media tools to use. However complex or competitive it may seem, but when done effectively, social media marketing can result in increased customers, traffic and engagement.

Alloy is a five year old digital marketing firm, catering to the online marketing needs of various businesses. Our campaigns are designed and executed thoroughly based on the ROI expected. Be it B2C businesses like restaurants or boutiques or more niche B2B businesses like real estate firms, technology firms etc, we’ve made the best use of social media to give in good traction and generate a good ROI for our clients.

Looking for digital marketing at the best prices? Reach out to us at: Contact us

 – Author: Niharika Jain

 

5 Easy Ways to Better your Social Media Marketing!

Social Media Marketing has seen staggering growth over the last few years in India. With more users spending more of their time on social media, it’s given rise to various opportunities for companies to reach out to their customers in previously non existent ways.

And the graph is only about to go up. In 2019, it is estimated that there will be around 258.27 million social network users. The Indian digital advertising industry, currently pegged at around Rs 8,202 crore, is slated to see a growth at 32% CAGR to reach Rs 18,986 crore by 2020. 

Given the immense opportunity that lies ahead, its important for all kinds of businesses to cash in. All that matters is how effectively you use your channels. 

Here are five primarily important ways in which you can channel growth and generate leads through your social media:

#1 Videos or HD Photos

Videos are one of the best tools you can use to tell your story, to share quality and engaging content with the audience. Videos help you increase your engagement and are the best means of viral content that can be created online.
HD Photos are the next best means of engagement.. Moving or enticing photographs that convey the message themselves are worth their weight in gold on all social media platforms, be it Facebook, Pinterest, Zomato or even twitter, not to mention Instagram.

Putting up texts reduces your reach and is a waste of money, time and efforts as well. Remember, engagement is the key. The more people who engage with you on social media, the better opportunity it is for you to increase your conversion ratio.

 

#2 Instagram Stories & Live

Probably one of the most underrated channels at this moment from the companies’ point of view would be Instagram. It’s still picking up pace, but if your target audience is the younger crowd, this is the platform to capitalise on, much more than Facebook itself.

Instagram has introduced a hoard of new features on its stories, making the stories as engaging as possible. It’s an amazing opportunity to connect with your followers on social media.
Another powerful feature is Instagram Live, allowing you to interact directly with your followers and target audience. If you aren’t utilising these to the full extent yet, you soon should.

 

#3 Influencer Marketing

Often, it becomes difficult to create a certain loyal fanbase for your business. This needs organic growth in terms of reach and engagement. If you solely rely on paid promotions, you would end up spending way more than required.

This is where influencers come into play, an amazing concept which again wouldn’t have existed if not for social media. People who’ve built up their profiles with great following would recommend your products, redirecting their followers to your page in return for some incentives. This creates new leads and a loyal fanbase. 
But remember, before you jump in and fix on an influencer, do check their following, whether they have real followers, engaging followers and their age groups as well. Every step here has to be carefully analysed. This is a form of social media marketing that shouldn’t be ignored. 

 

#4 WhatsApp for Business

Another new turn taken by Facebook, is bringing WhatsApp to the mainstream social media. Connect your WhatsApp to your Facebook page so that your customers can directly reach out to you on the same. This could change the face of social media marketing in the future. 

With WhatsApp for business, you as a business get the data, can interact with your customer at ease and in a very informal way.
If you haven’t connected it to your page yet, do it right away!

 

#5 Remarketing

Remarketing is one of the best ways of social media marketing, to connect with the people who already have interacted with your business. Contrary to the popular belief, remarketing isn’t necessarily only about website.
Once you run engaging campaigns on your page and they generate interest and engagements from various people, you can remarket call to action campaigns to them. This is an effective way to first capture their attention and then sell your product.

 

 

 

The above are but a few basic features of social media. Your results eventually depend on your content, that’s relatable to the respective target audience.

Join the social media bandwagon now and pump in some revenue from the digital world. In case you still need help, we’re but a click away.

Social Media Useful for Restaurants?

Restaurants and Social Media? Is it just a Hype or is there a real ROI?

Can social media get a positive Return on Investment (ROI) for your restaurant? YES, Definitely, social media can produce a healthy ROI. BUT then, not always.
As in any other form of marketing, ROI in social media depends on a hoard of factors, including and primarily, the target audience with whom you would engage, interact and possibly convert as well. 

In this article, we shall talk about social media marketing that makes the most sense for a restaurant and how to optimise the efforts that are put in to get a positive ROI. 

Wait, firstly, what is Social Media ROI?

ROI is basically a measure of your income to your expenditure. Social Media ROI is a measure of the income generated for you through social media to your expenditure.
When you talk of expenditure, don’t just include the money, but also include the time and the efforts put in. But, how can they be quantified? We shall talk more about it later in the article. 

The Right Audience at the Right Platform

First off, determine who needs to see your Ads, whom you want to reach out to and engage, in the hope of further conversions. 

Classify your audience into two basic categories:

  • The current loyal audience, that you should reach out to, so as to drive in repeated walk ins
  • An entirely new segment of people who haven’t checked you out yet. 

Are you a Pizzeria, looking to appeal to a younger crowd, or a fine dining restaurant looking to reach out to the older audience?
Are you a brewery looking to tap in to the middle aged, middle income guys?

Consider your job half done once you’ve classified your audience and segmented them thoroughly. Next step is to ask yourself: “Where would you find these guys?”
Generally, the younger crowd in India “lives on” Facebook & Instagram primarily, while the elder crowd are restricted more to Facebook yet.
But platforms like Twitter and Google plus do have a good number of users and that must be kept in mind before further strategising. 

Mind you, if you speak to the wrong audience or on the wrong platform on social media, you’re just wasting your time and of course, Money! Trying to increase your engagement would then only seem harder & frustrating.

The Right Guy!

Finding the right guy, like in many other aspects of life, is of utmost importance in social media as well. You would need someone who’s thorough knowledge and experience of your restaurant and of the social media platforms, to handle your social media. 

Your social media go-to guy has to be able to articulate his thoughts clearly and communicate well with good graphic designs & content. 

At the end of the day, you don’t want to use social media as just another cool timepass thing, but rather, to as a tool to grow your business. 

This guy has to be accountable for your social media ROI and therefore, take time, but choose well. 

You could either hire pay more and hire a guy who would need another designer/content writer or hire a digital marketing agency, with good experience in the field. 

Measuring Social Media ROI

Here are the 6 steps to ensure that we are getting a positive return on investment from our social media efforts:

1. Be specific and have measurable goals

First of all, you need to understand that just a small percentage of the people who follow you on social media or who see your Ad, would actually buy from you. 

But in order for you to know what that percentage is and to grow it, you need to track your results and analyse them consistently. 

Most of the time a regular industry standard is about 10% of followers who would become your customers, this percentage can be increased but in order to do so you need to know these 3 things:

– Number of total clicks on your Ad

– Number of unique clicks on your Ad

– Actions taken (Such as orders put in or tables reserved online)

These are some of the actions to be tracked online. There are also ways to track your progress offline:

– Call phone to reserve or order (provide a special code to mention)

– Small surveys with the check (always asking “Where did you hear from us?”)

– Redeemable coupons or promos the user has to print out or show on their phone.

2. Track the conversions

Talking strictly about the online aspect now, because you can’t see peoples faces or talk to them on social media, how do we determine the best course of action?

To track your conversions online and be able to measure the numbers we discussed earlier you need to have a Tracking service in place.

Run every link you share on social media through the tracker and install a “tracking pixel” on your website to monitor activity on it.

With this, you will be able to see what ads get clicked on the most, how many people actually order or reserve tables and how many people end up leaving.

With this data, you can see if you need to do more of the same or change your strategy to increase your percentages, at the end of the day online marketing is all about experimenting and split testing.

So make sure you know your numbers so you can get the most social media ROI.

3. Determine how valuable each conversion is to you

Another super important number to track is the lifetime value of your customer. 

If you know the average bill per table is, say, INR 300 and they tend to come back twice on an average each month and it costs you INR 50 to acquire that customer then your customer is worth INR 550!

Of course, this is before food, labor and other costs. But you can see that much like placing a price on a dish, marketing and particularly social media marketing, needs to always make sense to your business on the money side to make sure you get a healthy ROI.

4. Keep a close watch on revenues from each platform and channels

Since social media marketing is more effective when you’re in multiple channels, it’s important to be aware of how each of the platforms is performing.
You would also need to run multiple ad campaigns to get in traction, and so it is important to keep an eye on each campaign consistently. 

For example, if your Instagram is getting in a lot of engagement from your right target audience, but your Facebook page isn’t (either it isn’t getting in any engagement or the ‘wrong’ people are engaged there), it’s better to focus your time, efforts and more importantly, Money, on Instagram. 

Also, if you find an Ad Campaign to get in more page likes and to increase the reach of your page, not resulting in more post engagements or conversions, stop it and focus on what’s working. 

Figure out what your audience responds to best and do more of that.

5. Now calculate your return on investment (ROI)

It all needs to make sense from the business stand point.

Factor in what you’re spending on marketing to acquire customers, then divide that by the number of customers who were actually generated through your social media marketing.

Then factor in how much money do those customers represent and subtract your marketing costs and you have got your ROI.

If you are not spending money on ads or social media experts you should then factor in the hours you or your employees devote to social media and how much does it cost you. You should be able to determine a number from the numbers of hours spent and awarding a sum of money per hour, depending on the monthly salaries paid in the field in your area. 

If you are using a social media marketing service, it’s easier to figure out the costs, as they come with monthly reports. 

6. Optimise the channels that provide the most ROI

Once you calculate your ROI, you would need to figure out which Ad campaigns and platforms work better than others. You would have to optimise your Ads accordingly, so that you can increase your numbers. 

Social media is all about conversion through engagement. If you give people good content, content they can relate with, content that they like and would love to share, your numbers and ROI would go up with ease.

If you feel that the response is low, or that the conversions are fewer, you would need to recheck once again. Compare your social media ROI to other channels in your restaurant marketing campaigns, like banners or magazine Ads and determine if your social media needs optimising or not!

 

Here’s what not to do:

When it comes to social media you need to give value, value, value and then a pitch. If all you post all day are pitches such as lunch specials, offers, or new dishes’ promotions, people would soon stop responding to your posts and your social media efforts would produce diminishing returns.

People want to be either informed or entertained. If you can keep people informed and entertained you will always succeed.

A good rule of thumb is to always make your posts 80% value through engaging content and 20% pitches.

Having said that, keep in mind not to give in value and not to have a sales pitch, as then you would end up with a lot of fans but with no conversions.