Canva for Graphic Designs

Canva App and its Brand Positioning

We’ve all come across amazing designs on social media. Ever wondered how such designs are possible? Of course, behind each such creative design is a full fledged design team that works hard to produce such creative results. 

But smaller businesses and startups often cannot afford to have such expensive and highly paid designers work for them. So how do we get around this problem? This is where Canva comes as handy. 

Canva is a user friendly website and mobile application that can be used by people to design, edit, and create visual content for social media and other purposes. 

Simplifying the process of designing

A few years ago, it was difficult for people to design and create their visual content for their social media handles or sending out e-invites. It was a job for professionals. People with professional skills were hired to create designs and edit visual content. The whole process was complicated.

Why not make an application that makes it easy for the masses to edit and create simplistic designs on their own? By following simple steps you can create artistic design templates for your projects, social media accounts, or internship, on Canva. There are pre designed templates you can choose from and work on, to customise according to your brand’s colours. 

How has Canva positioned itself in people’s minds?

Canva has become popular in no time. Users love how the app simplified the process of creating new designs. Anybody from a professional designer, to a design student or just someone who likes to design as a hobby, can use its app. 

The app unlocks the creative potential of its users and gives them a chance to learn and try something new. The app has good quality images that make the content of its users classy and aesthetic. 

Many social media influencers have downloaded this app on their phone to organise and make their social media accounts attractive. This app can be installed on both phones and laptops for convenient use. Other than social media influencers, it has also been proven to help budding entrepreneurs and startup companies looking forward to designing and creating their own business logo.

Did you know that Canva recently raised $60 Million, taking its valuation to a whopping $6 billion? 

Features of Canva application

Apart from its ease of use, there are some primary features that set Canva apart from its competitors. The 3 main features we find that distinguish Canva are:

1) Accessibility- Canva was created to have an open audience. A specific target audience was not selected because the aim of this app was to be accessible to anyone anywhere. Its extremely good UI and creative templates ensure that people from all backgrounds can use it with ease.

2) Editing options- The app has numerous editing options like- adding images and texts, creative design grids, stickers, photo frames, etc, much more than other competitors in the field. Plus, the number of templates offered, which are updated regularly, are beyond any such app or website. 

3) Enhancing creativity- Canva lets you discover the full potential of your creativity. It lets you harness your ideas to make new and good content that can help you identify and work on your inner designer self.

Canva isn’t the only such website or app in the space for designs. Easil, Adobe spark, Picmonkey are some, to name a few.  But one of the main reasons Canva is so popular right now is due to its excellent marketing strategy.

They focussed on a product centric marketing strategy. What edits should they do with Canva that would make each user recommend it to 10 others? This approach has ballooned their word of mouth marketing and generated lot of users over time. To remain on top with changing times and trends, they keep making regular updates to the interface and the content. 

If you’ve the money and less time, we recommend you to outsource your digital marketing to an agency such as Alloy. But in case you’re short on budget, hustling and getting the work done by yourself is the only way out. And that’s where Canva really helps!

Reliance Jio Marketing Strategy

Analysing Jio’s fast growth: A marketing perspective

Reliance Jio is one of the most talked-about companies at present. Despite the global economic slowdown due to the COVID 19 pandemic, Jio has only grown, attracting investors from far and beyond. 

Do you know that Jio, the four-year-old subsidiary of RIL, saved Reliance in the quarter ending March’20, by posting a profit that, together with the Reliance retail’s profit, nullified the huge losses in the petrochemical division, owing to the low oil prices? Jio has grown from being just a startup subsidiary of reliance on having its own identity.

What’s the secret behind such growth and success in just 4 years of operation? Other than the backing from Reliance, of course, we say, it’s their marketing that helped them scale so fast. 

Jio entered into a congested and tightly fought marketplace, dominated by experienced telecom majors such as Airtel, Vodafone, Idea, and many smaller companies. Today, the smaller telecom companies had to shut shop, Vodafone-Idea had to merge and are still looking vulnerable while Airtel is struggling to give a fight, as Jio rakes in subscribers each month and is about to become a debt-free company very soon. It is the world’s fastest-growing telecom company.

For a thorough marketing analysis for your firm and digital marketing solutions, click here!

How did a new entry give major telecom companies a run for their money?

Understanding that providing quality calls at low rates at the beginning was difficult, Jio focussed their marketing on promoting data, offering free voice calls. 

Data used to be very precious. People were very wary of their internet usage lest they crossed the monthly 2 GB threshold, on average. Jio came out all guns blazing in this arena, giving unlimited data with free calls at very low prices.

There’s no better branding than the word “Free.” 

Everyone loves freebies and that was also one of the reasons Jio got in so many subscribers in the first place. The huge discounts and offers Jio gave out helped them bite into their competitor’s market share. 

For a thorough marketing analysis for your firm and digital marketing solutions, click here!

Availability in Rural Areas!

Jio also made its availability felt in the rural areas, which haven’t been a major target for the telecom majors until then. While the industry focussed on the urban population, Jio explored the unexplored. The pricing also fits in aptly, providing free calls and cheap but quality data to the people in rural India. 

This signifies two things that Jio worked on that their competitors’ neglected, for years: The target audience and product shaping. It ventured out to provide a better quality of data at cheap prices to Rural India and utilized the potential market over there. It also stayed away from promoting calls and focus on data as the main product. 

From such a marketing perspective it is no surprise to see Jio’s growth. With such fast growth comes a higher valuation.

For a thorough marketing analysis for your firm and digital marketing solutions, click here!

The road after the freebies:

Freebies were of course offered to gain market share. Though Reliance has monetary assets, spending on freebies isn’t a permanent solution for any company. At some point, the charges have to be raised, margins have to be calculated.

The Indians crowd though, is known to be loyal to discounts and offers. Be it in the case of Amazon vs Flipkart or Uber vs Ola, it can be clearly observed that only discounts attract most of the Indian crowd. 

Thus, it was predicted by many an analyst, that Jio’s growth was temporary and would slow down once the rates increased.

But Jio didn’t stop there. When Alloy analyzed Jio’s marketing, we saw a holistic approach. At every stage of the promotions, the product was modified to bring in more subscribers. 

Though the freebies got them initial traction, they built upon that by providing content and other goods and services through online payments, etc, to acquire more organic customers. By organic, we mean customers who didn’t come through the freebies.

They modified the product, improved its quality, added more features to it which got them more subscribers – an approach that’s key to their immense and consistent success.

Their Average Revenue per User, ie, the amount a telecom company makes per user, has also gradually increased over time, asserting that the company is on the right path.

With the much-touted expansion into e-commerce, after a deal with Facebook, Jio is now all scale new heights. It shows that Jio’s ambitions weren’t limited to data and telecom sector, but were much beyond, venturing out to e-commerce, technology and more. 

Mukesh Ambani has gradually transformed Reliance Industries into a technology company, from a B2B company to a B2C company. 

To analyze your firm’s marketing strategies and business solutions or to design innovative campaigns for your company, reach out to us here

For a thorough marketing analysis for your firm and digital marketing solutions, click here!