Digital marketing for businesses

5 things every businessman MUST do to promote their business online

We’ve arrived into the digital era, where everything and everybody is online and digital marketing is a must. But having a mere presence online with a social media page or a website does not suffice. The zeal to drive in business from the world of internet must be there, in order to fully explore the immense potential of digital marketing. 

From helping the local outlets of global franchises such as Barista to target the restaurant going crowd in the city of Visakhapatnam to generating leads for a steel construction company, Volta Green Structures, with a niche target audience, to popular boutique hotels such as Le Sutra, Alloy has helped brands not just establish themselves but also thrive in the digital world, by generating great leads that eventually resulted in business and by increasing the brand outreach.

We’ve, over the years, come to focus on a few very important things. For any businessman out there who would want to venture out to explore the potential of digital marketing, here are 5 things you MUST focus upon: 

1. Concept Photoshoots for the Products: 

It is important to realise that the internet is a fast moving world where the attention span of the user ranges to only a few seconds. It is thus, challenging to connect with the user and sell the product, in a span of seconds.

The solution? Make your product the salesman of your brand and let your product do the talking for you. Take a great concept photoshoot of the product, pictures that narrate the story and journey of your brand, to your audience.

Alloy has always believed in the age old adage that “Pictures speak louder than words.” We’ve dealt with a lot of concept photoshoots for our clients and have always used them to drive in leads and business for them.

For any help with a concept product photography shoot, contact us here!

2. Content Creation

People are always online and reading. Great content can therefore, help connect with the users and grab their attention. Blogs are a great way to engage the audience on social media.

But ensure that the blogs don’t just promote the business but also add some value to the customer. Users wouldn’t click on a random blog unless it adds some value to them by giving them some interesting information or narrate a story, which indirectly promotes the brand.

Some of the greatest blogs that have met with immense success have all been stories or information that wasn’t previously easy to get. For example, for a local restaurant in the city of Hyderabad, Alloy wrote a blog about the restaurant’s journey, the vision and a few popular delicacies served there. The blog got in traction and the orders of the dishes mentioned in the blog, increased. 

Another example of great content marketing is to take advantage of a trend. For instance, Alloy wrote an in-depth analysis of the Government’s newly introduced INR 20 Lakh Crore package, and how it can benefit steel construction for a client from the industry. Such information adds value to the reader and is more likely to increase the brand engagement and connect across the target audience.

Searching for good content writers or bloggers? Reach out to us and help us solve the problem for you! 

3. Website

A website is a must for any business in this day and age. But most companies stop after getting a website done. Having a website is like having a child. You need to spend time on it and nurture it.

To explore the potential business online, your website must be optimised, not just in terms of its looks and feel, but also with its reach. A great website is one which reaches out to the target audience by itself, when they search for a similar topic. 

Ensure that the website is updated time and again with blogs and keywords. Promote the website on social media, diverting the traffic to your site. Make sure Google Analytics is connected to the site, so that all the data can be tracked. This data is essential as it helps create a funnel for the business.

Looking for a great way to promote your site, or to even build a site? Fret not, Alloy’s here!

4. Social Media Presence

Just like with the website, while it is essential to have a presence on social media platforms such as Facebook, Instagram, Twitter, Linked in or Pinterest, it doesn’t suffice. One has to use the social media to his/her own advantage by pushing in engagement and the reach, driving in traffic with an aim to generate and convert leads. 

A lot of content types go into social media including pictorial graphic designs, videos and blogs. While it depends on the type of business and the target audience to select the best content type, it is also important to mix and match the feed with various forms of content. This helps in keeping the online content related to the brand fresh and interesting to the target audience. 

Over the last 6 years, Alloy have curated over 220 campaigns online, for the clients, that resulted in a ton of leads and business for them. These campaigns were planned offers, events or targeted lead gen Ads. This process is gradual though. Social media can be minted out successfully only with a thorough digital marketing strategy, that will be seen in the next point below.

Looking for innovative campaigns for social media marketing? Contact us now!  

5. Digital Marketing Strategy

A website and social media presence will work only with an effective and strong digital marketing strategy. It is important to understand that the process of generating business online is like a funnel approach.

The first step is to identify the target audience and find the most suitable platform. Post which it is important to catch the attention of this audience, using graphic content or blogs or videos, and to divert this traffic to the website.

Analyse the data and re-market the call-to-action for the business, to the people who have visited the site, increasing the chances of their conversion. 

Alloy has always believed and worked on the funnel approach, refining it over the years. With a successful list of recurring clientele, we bring to the table a strong, experienced and innovative digital marketing strategy.

What matters ultimately is the amount of business generated and the Return on Investment (ROI). Brands and businesses that do not focus online or do not focus on generating business online, or even those who do not focus on the ROI, tend to lose a lot in this ever competitive world.

For help with your Digital Marketing or for more info, reach out to us today! 

Sustainable products - electric cars - digital marketing

How to use Digital Marketing to promote Sustainable Products

With increasing pollution, population, and human greed, we are burning through the planet’s resources quicker than a Formula 500 race car. There is no doubt that sustainability is the way forward. Our collective goal should be to build a sustainable future. 

Countries across the world are taking a step towards sustainable development. India has been aiming for sustainable development by promoting renewable sources of energy. A great example is the clean energy initiative by the government, aiming to install 175 GW of renewable energy capacity by 2022. 

However, what’s more heartening to see the shift in consumer choices. More people are looking to shift towards sustainable, organic and healthy products, thanks to environmental awareness and campaigns. And thus, more companies are now trying to meet these demands by selling sustainable products. 

Solar rooftops are gaining popularity gradually. Organic farming is under demand as more people prefer organic food. Electric vehicles will soon be mainstream, taking over from the petrol or diesel run vehicles, given the amount of research and development going on in the field.

Having said that, the market for sustainable products in India is still young and small. So, if you’re a brand dealing with sustainable products and want to capitalise on the all that internet buzz around the area, how do you efficiently market your products?

Digital Marketing and Sustainable Products

With a huge chunk of people online, thanks to work from home, online streaming services, and social media, these products stand to gain a lot of traction from digital marketing, right now.

Here’s a list of things that all of us at Alloy put together, that have to focus upon: 

Educate your Audience

It is important to catch on the interest that sustainable products are gathering, to educate and reach out to a wider audience. Use platforms such as Instagram to good use to tell the story of your product to the people.

Stories are very effective in spreading brand awareness. Use good content such as concept photoshoot pictures that tell the story of your product to the world. These would increase your reach and capture the attention of users around the world. At Alloy, we believe in the old adage, “A picture speaks a thousand words”.

If your product comes under FMCG, make sure you’ve your presence on all online portals such as Amazon, Flipkart and more. This increases your brand reach and helps in Search Engine Optimisation as well.

For example, we’ve Bomb Cosmetics, who make handmade and environment friendly, organic cosmetics. If you check out their website, it’s full of pictures and content describing their prime goal of going organic, and how it can help one’s skin.

Get your custom made online strategy from Alloy. Reach out to us here.

Get in touch with environmentalists and influencers

There are a lot of environmentalists and influencers who stand for the firm cause of sustainable development. Get in touch with them and collaborate with them, to spread your brand’s awareness.

They should be more than happy to give a shoutout to your brand. Their followers would definitely be the ones into sustainable products. This would be your proper target audience. But do make sure before collaborating that the influencers’ engagement quality is high. We always advise our clients to analyse before all such collaborations.

Focus on collaborations on Instagram and twitter. Shoutouts on these platforms have proven to be very much valuable to brands.

Get your custom made online strategy from Alloy. Reach out to us here.

Make the big industrialists take note

Twitter is where you can connect with industry giants. Make a list of the big names in the sustainable product industry like Apple (Did you know that the latest MacBook Air is made of completely recycled products?), celebrities who retweet tweets on sustainable development like Ratan Tata and Anand Mahindra.

Follow their profile and engage with their updates by liking or retweeting and tag them consistently on your posts until they notice your brand. Once they take note and help by retweet or share, it always boosts up your reach.

To reach out to industry biggies is hard, but once you do, it will crate a huge spike in your brand’s growth. Twitter is by far the most effective way to reach out to them.

Get your custom made online strategy from Alloy. Reach out to us here.

Market on Google:

A lot of people look for sustainable and healthy products online through Google searches. People who are genuinely interested in these products and are most likely to be your customers are right now, researching about them on Google. 

In the world of online connectivity, companies should always try to reach out to people with a clear message and good, in-depth content about their sustainable products. This can be possible by focusing on optimising your search engine results. While Google Ads may seem like a good option to promote your products, they are expensive and aren’t advisable if your product pricing is on the lower scale.

If your product is on Amazon and if someone checks out a similar product, it’s more likely that Amazon would remarket these products to your audience on Google. There’s no need for you to spend on Google Ads unnecessarily. SEO is the more effective method.  

If your product’s pricing is on the higher range, you can surely afford to spend on Google Ads. One important thing to be noted is that the products of higher range, such as an electric car or a solar rooftop set up, have lesser competition on Google Ads. Get your presence here and make sure people read up your content as and when they search for similar keywords.

Alloy believes in the goals of sustainability and understands the need for environment friendly products. During these dire times of the COVID-19 pandemic, when the economy is strained, the one way to help the Indian economy is by buying more of Indian products.

To play our part in helping shape a post COVID, stronger India, Alloy is offering free marketing consultancy sessions with Indian sustainable product brands, with an aim to help startups and companies survive this tough time. In the sessions, we look forward to putting together our 6+ years of marketing experience, to come up with a customised, innovative campaign for you that would propel your brand’s growth. 

COVID 19 has hit refresh, allowing us to set our focuses straight. It is what we do now that would decide our future. A sustainable future with a healthy Indian economy certainly sounds beautiful. 

Get your custom made online strategy from Alloy. Reach out to us here.

Social media during COVID 19

The impact of Social Media during COVID 19 – On people & businesses

If the craze for social media was high before COVID 19, it has now reached a skyrocketing level. In the past month alone, social media traffic has increased by over 70%. Online streaming companies had to reduce streaming bitrates to avoid traffic congestion.

Since everyone is online and has an opinion on everything, social media feels clustered today. The impact of aggravated use of social media could be a boon or a bane; it depends on how we use it.  

During these trying times, when newspapers are being avoided, and not many people trust the national news channels on TV, social media is being used as a news source by people. The sheer increase in the circulation of fake news across the social media platforms is concerning, to say the least. 

For instance, a viral Facebook post advised drinking water every 15 minutes to flush out the virus in the system. Yet another post promoted drinkable silver as a cure. Both have been proven false, since. 

Having said that, there has not been a better time or situation for businesses to increase their growth. We at Alloy, handle the marketing for clients across different industries, including B2B and B2C businesses. We have observed that the cost per engagement and cost per click has reduced drastically. We’ve advised our clientele to focus on bringing up practical solutions and share good content online now, to increase traffic. 

For one of our clients, a steel construction company, we used LinkedIn to promote their new product of steel structures for quarantine facilities, isolation wards, and testing centres. This would help boost up India’s healthcare system, helping us in our fight against COVID 19. To take this forward, we had to catch the attention of high ranking government officials and industrialists. 

We connected with different people working with the Ministry of Steel and the Union Health Ministry on Linked In and Twitter, wrote them messages, and pursued them, along with running In-mail ad campaigns to the target audience. This helped us generate good leads for them that enabled them to take the projects further. 

We also found people on Twitter to connect with including industrialists such as Anand Mahindra or Ratan Tata and the official handles of the ministry, and tagged them frequently on our posts. We engaged with these profiles, so as to leverage the maximum effect of their audience, in an attempt to increase the organic reach. 

Entrepreneurs are also using the current situation to do something meaningful. Amit Jain, the founder of Mitti Ke Rang, a Pune-based women empowerment NGO, is a great example. As an avid networker, who loves making new connections, he has been traveling across India on a shoestring budget to grow his network during this pandemic by reaching out to people at the grass-root level. 

With everything under lockdown in the country, he realised  that the daily wage earners and labourers are the worst hit. Mitti Ke Rang, in conjunction with an NGO dealing with labourers, ran a fundraising campaign to raise INR 1 million. They raised it all in a mere nine days using just social media. Their first step was to ask people to contribute to their cause, and a lot of them pitched in because of their connection with Amit.

After the initial buzz died down, they started the INR 100 campaign, asking all their contacts to contribute only INR 100. With over 4000 contacts of Amit, it did not take them long before they became viral and achieved their target, with some paying more than INR 100. 

The success of the fundraiser is the success of humanity. Such positive news moves us and shows why this is a time to think “we” instead of “me.” It also shows us the immense power of social media and how, if put to good use, it can work miracles!

Businesses should come forward and utilise the immense potential of social media and online marketing during these dire times. But make sure the content you share is relevant to your target audience and that it creates a positive vibe to the user.

For help and support with your digital marketing, contact our team at Alloy.